Facebook has quietly released a new feature in WhatsApp Inc. laying the
groundwork for ads in Whatsapp.

Through a slow roll out till Feb 2021, Whatsapp will introduce in-app
notifications & banners in the Whatsapp app.

Initially, these banners will be used as a way for Whatsapp to communicate to
its user within the app.

But I'd guess that it's just a way for Facebook to get us used to the new format
slowly so that they avoid a major uproar.

When Facebook bought Whatsapp this had to happen one day or the other.

That day is just coming by soon now.

Posted by Pranav Ahuja on LinkedIn
link: linkedin.com/in/pranavahuja