Facebook ads are one of the most effective marketing channels. So why are so
many B2B SaaS companies scared to dedicate budgets here?

Common concerns I hear are things like:
- Lead quality isn't good enough
- Targeting on LinkedIn is much better
- Our ICP isn't on Facebook

In reality, everything shared above is BS.
❌ The platform doesn't decide on lead quality - your ad strategy does.
❌ Yes, LinkedIn targeting is great but it's also CRAZY expensive. You can target
just as well on FB.
❌ Do you have a FB account? Yep, thought so...Your ICP is on FB, let's not kid
ourselves.

I've had some really interesting conversations already this past week about
making Facebook ads work for SaaS companies. Both with Ian Maier from Clearbit
and on Vitor Andrade's podcast.

I think 'Facebook ads don't work for B2B SaaS companies' is one of the biggest
misconceptions in this space right now.

I can't wait to share more on this soon and starting lifting the curtain on how
we're CRUSHING on FB for some of our clients at Hey Digital 🧙‍♂️



Posted by Dylan Hey on LinkedIn
link: linkedin.com/in/dylanhey