Eric Reis’s “build > measure > learn > scale” flywheel can apply to your
business, marketing department… and even SEO function.
Build - produce a small number of posts based on a specific thesis
Measure - Create a custom Google Analytics report and leave it for three months
Learn - Did they get traffic? Did they generate email addresses? Did they
convert new customers?
If no, then back to Build
If yes, then you scale.
And repeat
Posted by Tom Hunt on Facebook
link: facebook.com/groups/384650048903273/user/515746679/
business, marketing department… and even SEO function.
Build - produce a small number of posts based on a specific thesis
Measure - Create a custom Google Analytics report and leave it for three months
Learn - Did they get traffic? Did they generate email addresses? Did they
convert new customers?
If no, then back to Build
If yes, then you scale.
And repeat
Posted by Tom Hunt on Facebook
link: facebook.com/groups/384650048903273/user/515746679/