Eric Reis’s “build > measure > learn > scale” flywheel can apply to your
business, marketing department… and even SEO function.

Build - produce a small number of posts based on a specific thesis

Measure - Create a custom Google Analytics report and leave it for three months

Learn - Did they get traffic? Did they generate email addresses? Did they
convert new customers?

If no, then back to Build

If yes, then you scale.

And repeat

Posted by Tom Hunt on Facebook