One of the most famous lines in financial planning. But it applies to marketing strategy as well.
How dependent are you on Facebook/Google?
Google's algorithm changes often and for each algorithm update, organic traffic to your site fluctuates.
More competitor's coming in Google ads and the CPC go up & CPA goes up.
Mark can decide the future of your ad account and put an end card to a profitable ad campaign/product. (Don't ask any Fb advertiser about the pain of ad account ban)
Initially, it is good to start with one marketing channel and put all your energy. But the moment you are started getting results there, start focusing on other channels.
DON'T PUT YOUR BUSINESS'S FATE IN THE HAND OF MARK/SUNDAR.
Here are a few channels you can explore.
✅ Start an affiliate program
✅ Influencer marketing
✅ Explore other platforms like Quora, Tiktok, Pinterest, etc ✅ Communities
✅ Email marketing
✅ Messenger marketing
✅ Native ad platforms like Outbrain
What is your No.1 winning channel? Which one you are going to focus on next?