Do you know what signals to look for to say "yes" or "no" to your buyers?

Founders, sales leaders, and salespeople this one's for you.

I find most don't and are caught up in closing the deal at any cost.

And missing all of the important signals that create a bad business partnership
that's likely to churn later.

So, what does this look like?

Buyer: We've worked with 9 other recruiters, but hear you're really good.

Me: What fell short?

Buyer: They're all horrible.

Me: Why?

Buyer: They've all failed.

Me: What happened?

Buyer: They just didn't hit the mark.

Me: What does the mark look like?

Buyer: We don't know, that's why we're talking to you.

This situation raises 🚩🚩🚩 and screams needing to peel back the layers.

We must seek to understand and this is where specificity comes into play on the
buyer side.

So what do I do when this happens?

I look for the "tells."

To do that, I dig in to figure out what fell short, why they think I might be
different, their goals, challenges, and a clear understanding of mutually agreed
upon expectations fueled with open, transparent communication.

The more you know, the better you can make a decision to say yay or nay.

#sales #business #startups

Originally posted by Amy Volas on LinkedIn