Do you know the Red Bull's Garbage Marketing Strategy?

In 1994, Red Bull was planning to launch their energy drink in London, UK

Many suggested them to go for billboards & radios

But they wanted do the innovative product launch

Red Bull started hiring marketers & they came up with a Garbage Marketing

They crushed thousands of Red Bull's empty cans

And then placed it intelligently in the whole city at night time

Next day, when people woke up-

They saw Red Bull's empty can on many places such as footpaths, stations,

This made people feel like, Red Bull is a high demand drink and they should
actually drink it

This boosted revenue of Red Bull by a high value

Moral of the story is- Sales becomes easy if you are able to create hype in the

#marketing #digitalmarketing

Originally posted by Harshal Pawar on LinkedIn