Do you have a lot of outdated content on your website or blog?
So many businesses do.
Use this 3-point test to determine if it’s update-able:
⚜️ Does it present current risks still inherent in your customers’ businesses?
⚜️ Feature relevant examples or case studies that illustrate your expertise and
solutions?
⚜️ Highlight best practices for current risk management?
If yes, then, update it!
3 TIPS for updating:
⚜️ Add additional 2020 industry risks and concerns re: COVID-19, civil unrest,
etc. Make sure it's not tone deaf to current issues.
⚜️ Refresh statistics to be current (aim for 2018 or more recent, depending on
the topic).
⚜️ Add tips and best practices for risk management relevant for 2021.
There’s no need to recreate the wheel.
Updated content can be re-posted, re-distributed and is worthy of a re-read by
your target audience.
How do you successfully update your business’ content?
#contentstrategy #corporatecommunications #contentmarketing
Posted by Mindi Zissman on LinkedIn
link: linkedin.com/in/mindi-zissman
So many businesses do.
Use this 3-point test to determine if it’s update-able:
⚜️ Does it present current risks still inherent in your customers’ businesses?
⚜️ Feature relevant examples or case studies that illustrate your expertise and
solutions?
⚜️ Highlight best practices for current risk management?
If yes, then, update it!
3 TIPS for updating:
⚜️ Add additional 2020 industry risks and concerns re: COVID-19, civil unrest,
etc. Make sure it's not tone deaf to current issues.
⚜️ Refresh statistics to be current (aim for 2018 or more recent, depending on
the topic).
⚜️ Add tips and best practices for risk management relevant for 2021.
There’s no need to recreate the wheel.
Updated content can be re-posted, re-distributed and is worthy of a re-read by
your target audience.
How do you successfully update your business’ content?
#contentstrategy #corporatecommunications #contentmarketing
Posted by Mindi Zissman on LinkedIn
link: linkedin.com/in/mindi-zissman