Day 1
Lets acquire users for our unique app (!)

Day 30
Acquire more users

Day 180
Why are we churning so many users?
We should try acquiring different kind of customers.

Day 365
We are still churning majority of our users. Users don't understand our unique
app. We are too early to the market.

Day 366 (new day 1)
Let's acquire users for this new product (unique again). Let's grow

The cycle repeats. You see the problem here?

When do you take a call between "Early to the market" vs " You built something
which isn't retaining users".

#growth #retention #ZeroToOne #acquisition #founders

Posted by Abhishek Patil on LinkedIn