CRAZY MARKETING GIMMICK BY AMAZON PRIME TO MARKET FAMILY MAN SEASON 2
> A detailed analysis by
>
> Rahul Singh
>
> Abhilash Kumar Mahala
>
> &
>
> Sohom Bakshi
HERE’S WHAT’S HAPPENING:
* The teaser went live on Jan 13th in which Srikant was shown “MISSING”
* Everyone was trying to reach him in the trailer but He was lost, nobody knows
where He is.
* The teaser was followed by a tweet from AmazonPrime on 17th Jan.
A video of Srikant’s friend JK was published in which he was talking to
Suchi(Srikant’s wife)on the phone about Srikant being missing. (See the
screenshot below)
> After the call JK addresses the public and he says “mera phone bhi nahi utha
> raha hai aaplog bhi try karo 9223011111 pe, aur agar uthaye toh batao mere ko
> zara Srikant kaha hai.”
People went crazy, started calling the number, even we at
Websolitude
did and the call was disconnected followed by a callback in which Srikant was
saying :
> “kitna call karogey, insaan ko jeene nahi doge kya? boss kaan me ghus ke
> baitha hai, bahut busy hu bad me message karta hu, bye”.
This call was followed by a text message that said :
> 19 the January ko milte hein. Reminder laga lo yahan pe! (See the screenshot
> below)
AND ALL OF THIS WAS NOT ENOUGH!!!
The trailer was announced to go live on 19th at 12:00 PM as you can see in the
text itself but to people’s surprise, when you click on the given link the
trailer is coming as “private” on youtube.
> “SRIKANT WENT MISSING AND THE TRAILER TOO”
People are now desperately searching for the trailer and the craze has hyped up
by million times.
A LOT TO LEARN FROM THIS MARKETING!!
Family Man 2 is for sure has made the public go wow even before its release and
we are expecting more of this craziness till the day it actually releases which
is FEB 12th as announced.
#SrikantKahaHai #TrailerKahaHai
Posted by Abhilash Kumar Mahala on Facebook
link: facebook.com/groups/493605141318013/user/100003804679521/
> A detailed analysis by
>
> Rahul Singh
>
> Abhilash Kumar Mahala
>
> &
>
> Sohom Bakshi
HERE’S WHAT’S HAPPENING:
* The teaser went live on Jan 13th in which Srikant was shown “MISSING”
* Everyone was trying to reach him in the trailer but He was lost, nobody knows
where He is.
* The teaser was followed by a tweet from AmazonPrime on 17th Jan.
A video of Srikant’s friend JK was published in which he was talking to
Suchi(Srikant’s wife)on the phone about Srikant being missing. (See the
screenshot below)
> After the call JK addresses the public and he says “mera phone bhi nahi utha
> raha hai aaplog bhi try karo 9223011111 pe, aur agar uthaye toh batao mere ko
> zara Srikant kaha hai.”
People went crazy, started calling the number, even we at
Websolitude
did and the call was disconnected followed by a callback in which Srikant was
saying :
> “kitna call karogey, insaan ko jeene nahi doge kya? boss kaan me ghus ke
> baitha hai, bahut busy hu bad me message karta hu, bye”.
This call was followed by a text message that said :
> 19 the January ko milte hein. Reminder laga lo yahan pe! (See the screenshot
> below)
AND ALL OF THIS WAS NOT ENOUGH!!!
The trailer was announced to go live on 19th at 12:00 PM as you can see in the
text itself but to people’s surprise, when you click on the given link the
trailer is coming as “private” on youtube.
> “SRIKANT WENT MISSING AND THE TRAILER TOO”
People are now desperately searching for the trailer and the craze has hyped up
by million times.
A LOT TO LEARN FROM THIS MARKETING!!
Family Man 2 is for sure has made the public go wow even before its release and
we are expecting more of this craziness till the day it actually releases which
is FEB 12th as announced.
#SrikantKahaHai #TrailerKahaHai
Posted by Abhilash Kumar Mahala on Facebook
link: facebook.com/groups/493605141318013/user/100003804679521/
