Content is the most important marketing asset in a struggling economy.
No one knows how long this will last - 3 months? 6 months? 12 months?
It is realistic to think that most B2B companies are going to miss 2020 revenue
goals by 50% or more.
This is the time to scale up content.
Content is the thing that gets people to know/like/trust your brand.
And if you do content right over the next 3-6 months, you can build
relationships with people who will be you future buyers in Q4 and beyond.
Just because people might not be buying in your industry doesn't mean they don't
want entertainment or education from your brand.
Thanks so much for sharing this, Dave Gerhardt. Do visit and follow Dave. He
shares the most actionable insights. :)
Posted by Priyanka Desai on LinkedIn
link: linkedin.com/in/priyankadesai1
No one knows how long this will last - 3 months? 6 months? 12 months?
It is realistic to think that most B2B companies are going to miss 2020 revenue
goals by 50% or more.
This is the time to scale up content.
Content is the thing that gets people to know/like/trust your brand.
And if you do content right over the next 3-6 months, you can build
relationships with people who will be you future buyers in Q4 and beyond.
Just because people might not be buying in your industry doesn't mean they don't
want entertainment or education from your brand.
Thanks so much for sharing this, Dave Gerhardt. Do visit and follow Dave. He
shares the most actionable insights. :)
Posted by Priyanka Desai on LinkedIn
link: linkedin.com/in/priyankadesai1