Content is a major part of most strategies these days. Startups use it as a
marketing strategy to build long term moat with SEO and also as part of their
community building efforts. Passion entrepreneurs essentially create content as
the product.

Whatever be the case, studies show that of the audience that consumes your
content, only 5% of them with meaningfully engage / subscribe.

What it means for entrepreneurs, is to a) factor that into your model, so that
it still makes sense and you are casting a wider net b) you think about deeper
engagement hooks that will incentivize your audience to engage.

#marketing #startups

Posted by Vijay Anand on LinkedIn