Content doesn't always have to be in the form of a 1,000-word blog.
If you're running short of time and resources, content can be as simple as a
100-word LinkedIn post.
Or a 250-character Tweet.
Or podcasts and explainer videos.
The trend is shifting to consuming audio content, don't overlook this channel.
What matters is that your content should add value.
This means, trying out multiple formats, and seeing what works for your
audience, and drives results.
2020, would be about breaking the norms, to get your content to stand out.

Posted by Priyanka Desai on LinkedIn