By working with some of the best content writers in our country, I’ve realised
that bad content is often a result of companies not having a ‘content writing
framework’ in place.
How many companies give their writers an outline to work on?
Do they share the primary and secondary keywords that the writer should work
Do they have guidelines mentioning the tone, format and anatomy of the blog
If you work with freelance or remote writers, you will still have to do leg work
of giving them the key pointers.
Your writers may not be well-versed with SEO.
You would know what your audience searches for, or asks you a solution for.
Empower your writers with the right information.
Valuable content is the result of efforts of multiple teams.
#contentwriter #contentwriting #contentmarketer #writer #contentmarketing