'But 2 Get 1 Free' is a risky discounting strategy for online brands.

Last week an apparel brand we work with rolled out 'Buy 2 Get 1 Free' for
Christmas and the sales tanked. Can you guess why?

By offering Buy 2 Get 1, the brand incentivised users to visit 3 product pages
and add 3 products to cart before completing a purchase. End result - It
increased the path to conversion and majority users ended up dropping in

When in doubt, use a simple rule of thumb -> The more the number of clicks the
lower the conversion rate. No wonder 'Buy 2 Get 1 Free' isn't commonly seen on

#ecommercemarketing #conversionrate #dtcbrands #adyogi