Starting a website, growing your digital presence, and becoming an effective marketer are all steps in the right direction.

But now it’s time to put these efforts to the test.

Open your doors (or website) for business.

Getting a customer to make a purchase is the first step.

But this isn’t nearly enough.

You need to keep your customers coming back.

This statement holds true for physical store locations as well as e-commerce businesses.

So what’s the key to getting repeat customers?

It’s no secret.

  1. Customer service
  2. Customer service
  3. Customer service

The customer needs to be your main priority. They are the lifelines of your business, and they need to be treated accordingly.

Once you establish a steady customer base, you can use it to your advantage.

You’ll get more money from your existing customers than from new ones.

How do you sell more products or services to your current customers?


It’s a more effective method than cross selling.

Less than 0.5% of customers respond to cross selling.

Over 4% of your customers will buy an upsell.

These strategies both double back to having effective marketing campaigns.

Overall, establishing, building, and maintaining a customer base will help you get your startup company off the ground.