"Brand is still important, how you communicate brand is changing. (Product)
experience communicates brand."

This short passage in 'Subscribed' is one of the reasons why we place a lot of
emphasis on product design and user experience (UX) at BimaPe.

I recently came across a post from Mithil where he said several Indian FinTech
co's have adopted "design as a core ethos" and I couldn't agree more with him!

On average, we conduct 25 UX research sessions per week (5*5) between Vishrut,
Eashan, Abraz and I. The purpose of these sessions is to test:
a. Copy (text on the page)
b. Flows (feedback when the user clicks)

#startups #india

Originally posted by Rahul Mathur on LinkedIn
link: linkedin.com/in/rahul-jaideep-mathur