Before launching your product/services this year, go to all review websites and
see the reviews of your competitors.

The features most users like must be the primary problem your competitors are

It will give you an idea about the strengths and weaknesses of your competition.

🔹For each competitor, you can do a SWOT analysis. Your only investment here is
time but you'll get a very sharp picture of your competitor's health and where
they are vulnerable.

🔹Discover where your competition is not advertising and expand your marketing
into those areas.

🔹Find new target demographics.

🔹May be there are untapped populations who will form a solid customer base for
your business.

🔹Reach out to them and let them know how your product or service will benefit

Remember, behind every successful business is a substantial amount of coffee.

Grab a cup of coffee and spy on your competitor. ☕