Bajaj's scooter was once an integral part of any Indian middle class family.
Later on mindset changed and people starting moving to light motorcycles
But Bajaj was agile enough to understand this and evolved. Chetak to Pulsar.
Started in 1926, the Brand has stayed relevant for almost a century
So much so that Bajaj Auto Ltd is the largest two wheeler exporter in the
country
An amazing story written by Saurabh Bajaj
LINK IN COMMENTS
FOLLOW The Strategy Story FOR MORE
#thestrategystory #marketing #automobile
Later on mindset changed and people starting moving to light motorcycles
But Bajaj was agile enough to understand this and evolved. Chetak to Pulsar.
Started in 1926, the Brand has stayed relevant for almost a century
So much so that Bajaj Auto Ltd is the largest two wheeler exporter in the
country
An amazing story written by Saurabh Bajaj
LINK IN COMMENTS
FOLLOW The Strategy Story FOR MORE
#thestrategystory #marketing #automobile