B2C Buying Goals V/S B2B Buying Goals

Know the difference, so that you can strategize better.

B2C goals from a buying product:

- Seeking fun or entertainment

- Looking to make a personal impact in their life

B2B Goals from a buying product:

- Seeking efficiency, expertise, and ROI

- Looking to increase revenue

- Looking to reduce costs and workload

- Looking to maximize productivity

Let's check how both make purchase decisions:

B2C - Emotionally motivated

B2B - Logic-based decision

Want more insights on the B2C & B2B Purchase Process?

Follow your LinkedIn mate on #socialkomal

#marketing #digitalmarketing #business

Posted by Komal Tyagi on LinkedIn
link: linkedin.com/in/komaltyagi18