As a content writer, and now while running our content marketing firm, LinkedIn
is our #1 lead generation channel.

A mixture of inbound and outbound traffic.

One thing that works damn well is sending a personalized message for LinkedIn
It could be as simple as coming across their article.
or being a part of a common LInkedIn/Slack/Facebook group.
Personalization goes a long way.

Make the receiver feel that they are not just a name in the Excell sheet.

I've written an article on Hacker Noon sharing 4 other tips on LinkedIn lead

Link in the first comment.

#leadgeneration #contentwriting #guestposting #linkedintips #linkedin