#Art_of_war #suntzu #winning_without_waging_war - 4
*Offence is the best Defense*
Sounds contradictory?
Let me explain it with a real industry example.
A cloud market leader like #AWS has to defend its no.1 position. For that they -
ā build moats with ecosystems & certifications
ā highlight their customer centricity
ā bring out vertical specific offerings
Is it sufficient to combat the innovation going around?
Along with defense they play the game of offense - use their capital power &
keep acquiring tech companies like #E8storage & #Cloundendure.
Customer centricity + Innovation + Acquisition + Integration + Ecosystem ensure
- they are no. 1.
All of us are not #AWS. What to do in a challenger situation? Get eaten up?
Here are 3 quick tips-
1. If you are no. 2 like #Azure & competition is well within the range, directly
attack with pricing & offerings.
2. If you are small but have innovation by your side, build a niche, like
#Slack, #zoom, #mulesoft.
3. If you are a generalist - work at the periphery.
There are enough problems to solve.
Latch on to these problems & solve it for customers like #Tally, #Zoho are
doing.
Or join a giant ecosystem like me š
PS: Same is true for office politics šš
#Marketleadership
#defense vs #offense
#officepolitics
#ironlady
Originally posted by Neha Agarwal on LinkedIn
link: linkedin.com/in/neha-agarwal-37b92016
*Offence is the best Defense*
Sounds contradictory?
Let me explain it with a real industry example.
A cloud market leader like #AWS has to defend its no.1 position. For that they -
ā build moats with ecosystems & certifications
ā highlight their customer centricity
ā bring out vertical specific offerings
Is it sufficient to combat the innovation going around?
Along with defense they play the game of offense - use their capital power &
keep acquiring tech companies like #E8storage & #Cloundendure.
Customer centricity + Innovation + Acquisition + Integration + Ecosystem ensure
- they are no. 1.
All of us are not #AWS. What to do in a challenger situation? Get eaten up?
Here are 3 quick tips-
1. If you are no. 2 like #Azure & competition is well within the range, directly
attack with pricing & offerings.
2. If you are small but have innovation by your side, build a niche, like
#Slack, #zoom, #mulesoft.
3. If you are a generalist - work at the periphery.
There are enough problems to solve.
Latch on to these problems & solve it for customers like #Tally, #Zoho are
doing.
Or join a giant ecosystem like me š
PS: Same is true for office politics šš
#Marketleadership
#defense vs #offense
#officepolitics
#ironlady
Originally posted by Neha Agarwal on LinkedIn
link: linkedin.com/in/neha-agarwal-37b92016