Apple failed in 1983.

That year, they launched their new computer: Lisa.

They did so with a 9-page ad in the New York Times.

Apple sold ONLY 10,000 units.

Nobody outside of NASA was interested in the ad.

14 years later, Jobs returned to Apple and became CEO.

He reduced the 9-page ad to just two words.

"Think different."

That was it: straight to the point, no fluff.

Jobs realized that people don't buy the best product.

They buy the best story.

The ad ran for 5 years and is credited as the turning point in Apple's growth.

So, there you have it.

You don't need a lot of words to communicate a strong message.

Sometimes simplicity is the key.

Do you agree?

I help marketing agencies grow their recurring revenue - Zach Anderson

#marketing #socialmedia #advertising #growth