Americans fell in love with Hawaiian pizza this year.

According to Grubhub, there was a 689% order increase, making it “America’s
Favorite Pizza”.


In Canada, Hawaiian pizza has been a staple since Sam Panoulos invented it in
1962 in Chatham, Ontario.

Yes, a Canadian invented Hawaiian pizza. We also invented basketball and the
Bloody Caesar.

Anyone, what does Hawaiian pizza have to do with marketing?

Well, it shows that consumers and markets are different.

What’s popular in one market can be unpopular in another market.

It’s a mistake for companies to assume customers use their products the same
way, embrace the same features and get the same benefits.

Sometimes, it doesn’t work that way.

For some products, customers use products differently and extract value

This is why companies need to talk to customers about why and how their product
is used.

It is how companies discover what’s really happening as opposed to making

Hawaiian pizza delicious but it’s not for everyone. In fact, some people (if you
can believe it) don’t like Hawaiian pizza.

But it doesn’t mean pizza makers should ignore these customers.

#customers #pizza #marketing #marketingspark

Posted by Mark Evans on LinkedIn