Google Search Console is now reporting on the performance of content appearing
in Google News.

Publishers can access their performance report through the search console, by
clicking 'Google News' in the left navigation's performance section.

The report will include metrics like impressions, clicks, and click-through rate
(CTR) that will help publishers answer questions like:

* How many times have my articles appeared to users in Google News?

* Which articles performed well in Google News?

* How does user behavior vary by country?

> Search Console’s Google News report can be used to determine how many times a
> website’s articles have been shown to users in Google News, and how many times
> those articles have been clicked on.

Previously, it was not possible to isolate this specific set of data, which
makes this a meaningful update to publishers.

Publishers used to be required to submit their site to be eligible for the
Google News app and website, but that is no longer the case.

All publishers are automatically considered for Google News, the company says,

> “They just need to produce high-quality content and comply with Google News
> content policies.”

Publishers aiming to improve their performance in Google News may benefit from
signing up to the Google Publisher Center. This is by no means required to
appear in Google News, but it does provide a number of benefits which go over in
the next section.

> Google will find your news content through normal web crawling, so there’s no
> need to submit it directly.

What Publisher Center offers is greater control over how the content appears,
which in turn could improve performance.

Key benefits offered by the Publisher Center include:

* Content and branding control: Design, brand, and customize your publication’s
sections and content in Google News.

* Monetization: Run ads inside your content area in the Google News app. The
app supports ad serving via Google Ad Manager, including premium solution

* Newsstand eligibility: Publications with business terms are eligible to be in
the Newsstand section of the Google News app in applicable countries/regions.

Source: Google Search Central Blog

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