8 of my blog posts have hit 250,000 views
My best performing post? That has 792,495 views
How? It’s because they all follow the same framework 👇
When I create content, I have one goal:
Create the best piece of content on that topic
Ambitious? Sure!
But if I want to rank number one in Google, I HAVE to be ambitious
Early on, I figured out a framework
Google loves it. Readers love it
Here’s the framework I use:
1. Intro
I use statistics. A lot!
But for me, the statistic IS the hook of the entire piece
For ex. X ways companies don't do Y
... becomes an "X ways to do Y" post
Stats drive my content ideas
2. Challenge
I'll expand on the main statistic
Why do so many organizations struggle with it?
There has to be a common theme. I'll find it
3. Benefits
What happens if you fix this challenge?
(What happens if you don't?)
This part explains why the reader should care
4. Practical tips
Here's the HOW – the most important part of the piece
Be as practical as possible. Step-by-step, screenshots, etc.
Make it easy to implement
5. Conclusion
Summarize key points, benefits and why they should take action
That’s my framework
If it looks simple, it is
But it's helped me generate millions of content visits
What’s your framework?
#Marketing
My best performing post? That has 792,495 views
How? It’s because they all follow the same framework 👇
When I create content, I have one goal:
Create the best piece of content on that topic
Ambitious? Sure!
But if I want to rank number one in Google, I HAVE to be ambitious
Early on, I figured out a framework
Google loves it. Readers love it
Here’s the framework I use:
1. Intro
I use statistics. A lot!
But for me, the statistic IS the hook of the entire piece
For ex. X ways companies don't do Y
... becomes an "X ways to do Y" post
Stats drive my content ideas
2. Challenge
I'll expand on the main statistic
Why do so many organizations struggle with it?
There has to be a common theme. I'll find it
3. Benefits
What happens if you fix this challenge?
(What happens if you don't?)
This part explains why the reader should care
4. Practical tips
Here's the HOW – the most important part of the piece
Be as practical as possible. Step-by-step, screenshots, etc.
Make it easy to implement
5. Conclusion
Summarize key points, benefits and why they should take action
That’s my framework
If it looks simple, it is
But it's helped me generate millions of content visits
What’s your framework?
#Marketing
