Making customers continually love your work and choose you is a challenge.

 

We plan offers, discounts, recruit the best staff… and even then, there are chances of us failing. Why?

 

Because, most of us overlook the very primary factor that makes everything else work perfectly, i.e., Audience Persona

 

Yes, understanding the customer is the first and the most important factor in any business

 

If you succeed in knowing your customer/end-user thoroughly, rest everything will fall in place by default.

 

So, what all should you know about your customer?

 

Here is the List

1. Know Some Basic Information

Gender

Age

Employment Status – Unemployed, Private Employee, Govt. Employee, Business Person, Homemaker, and so on

Income (very important)

Marital Status

Parenting Status

Location

Job Title

Work Place

Working Hours

Career Goals

And so on

2. Why Do They Buy?

Investment

Education

Social Status

Development

Need

Pleasure

Experience

Memory

Personal/Business Purpose

Gifting

And so on

3. When Do They Buy?

Business hours

After hours

Weekdays

Weekends

Holidays

During vacation

And so on

4. How Do They Buy?

In-Person – Cash, Credit Card, Debit Card, Mobile Wallets

Online – Net Banking, Credit Card, Debit Card, Mobile Wallets

Door Delivery - Again, cash or card or mobile wallet?

5. What Makes Them Feel Good About Buying the Product/Service?

Presentation

Problem-Solving

Value

And so on

6.  What are the Possible Reasons that Might Stop them From Buying?

Pain Points

Objections

Funds

Time

Resources

And so on

7. Why Should They Choose You Over Your Competitors?

Authority

Quality

Value

Support

And so on

 

If you can find out the applicable-information, from the above list, about your end-user, creating strong campaign becomes easy, and makes it easier for you to come up with the right products/services that your target audience are looking for.

 

It works effectively, mainly because you know what exactly your customer is looking for, where does he prefer making the purchase, what his budget is, when does he need it by, what exactly his expectations are, and so on.

 

So, focus on knowing your customer before trying to sell your product/service.

 

The same strategy also helps you in coming up with useful blog posts or videos targeting your end-users.

 

Good luck!