𝟭𝗦𝗧 𝗣𝗢𝗦𝗧 𝗢𝗙 𝟮𝟬𝟮𝟭!

𝗙𝗜𝗡𝗔𝗟 𝗖𝗛𝗘𝗖𝗞𝗟𝗜𝗦𝗧 𝗙𝗢𝗥 𝗖𝗥𝗘𝗔𝗧𝗜𝗡𝗚 𝗦𝗨𝗖𝗖𝗘𝗦𝗦𝗙𝗨𝗟
𝗙𝗔𝗖𝗘𝗕𝗢𝗢𝗞 𝗔𝗗𝗦 𝗜𝗡 𝟮𝟬𝟮𝟭!

𝟭. 𝗦𝗘𝗧 𝗨𝗣 𝗙𝗔𝗖𝗘𝗕𝗢𝗢𝗞 𝗣𝗜𝗫𝗘𝗟 𝗧𝗢 𝗣𝗥𝗢𝗣𝗘𝗥𝗟𝗬 𝗧𝗥𝗔𝗖𝗞
𝗬𝗢𝗨𝗥 𝗔𝗗𝗦:

Facebook Pixel is an analytics tool that helps you track site visitors. It’s
installed on your website using a code. Access to the backend and some knowledge
in coding is required to install it.

Having this installed before you launch your ad campaign will help you monitor
its performance from the get-go.

𝟮. 𝗗𝗘𝗙𝗜𝗡𝗘 𝗬𝗢𝗨𝗥 𝗚𝗢𝗔𝗟:

As you begin creating your Facebook ad, you’ll be prompted to choose the
objective of your overall campaign. Here are a few options you’ll have to choose
from:

• Brand Awareness

• Reach

• Traffic

• Engagement

• App Installs

• Video Views

• Lead Generation

• Messages

• Conversion

• Product Catalog Sales

• Store Visits

𝟯. 𝗖𝗛𝗘𝗖𝗞 𝗜𝗙 𝗬𝗢𝗨𝗥 𝗙𝗔𝗖𝗘𝗕𝗢𝗢𝗞 𝗔𝗖𝗖𝗢𝗨𝗡𝗧 𝗜𝗦
𝗖𝗢𝗡𝗙𝗜𝗚𝗨𝗥𝗘𝗗 𝗣𝗥𝗢𝗣𝗘𝗥𝗟𝗬:

If you are creating a Facebook campaign for the first time, you need to set up
the following:

• A Facebook page

• An ad account

• A payment method

You will be able to manage and create your ad through Facebook Ad Manager. Once
your account is set up, you can create the ad using the green “Create” button in
the “Ad Manager.”

𝟰. 𝗖𝗛𝗢𝗢𝗦𝗘 & 𝗣𝗥𝗢𝗣𝗘𝗥𝗟𝗬 𝗦𝗘𝗚𝗠𝗘𝗡𝗧 𝗔𝗨𝗗𝗜𝗘𝗡𝗖𝗘𝗦:

Finding the right Facebook audience can be tough. You really need to think about
the type of person you’re trying to attract.

If you don’t target the correct audience, you’ll be wasting valuable time and
money, so it’s important that you take time to think it through.

And when it comes to Facebook ads, you should have proper knowledge about this
kind of audiences:

• Custom Audiences

• Lookalike Audiences

• Site Visitors

• Contact List

• App Users

• Page Subscribers

𝟱. 𝗨𝗦𝗘 𝗠𝗨𝗟𝗧𝗜𝗣𝗟𝗘 𝗙𝗔𝗖𝗘𝗕𝗢𝗢𝗞 𝗔𝗗 𝗙𝗢𝗥𝗠𝗔𝗧𝗦:

Next, think about how you’ll achieve your overall ad objective. Will you try to
evoke emotion from users? Will you use specific imagery or a unique ad format?

When it comes to picking your Facebook ad format, here are some of the options
you’ll have available to you:

𝙏𝙧𝙖𝙙𝙞𝙩𝙞𝙤𝙣𝙖𝙡 𝙑𝙞𝙙𝙚𝙤 — This allows you to add a single live-action
video.

𝙄𝙢𝙖𝙜𝙚 —Allows you to add a single image.

𝙄𝙢𝙖𝙜𝙚 𝙑𝙞𝙙𝙚𝙤 — This allows you to turn multiple images into a video.

𝙎𝙡𝙞𝙙𝙚 𝙎𝙝𝙤𝙬 —This allows you to add multiple images that will
automatically rotate.

𝘾𝙖𝙧𝙤𝙪𝙨𝙚𝙡 — This allows you to add multiple images or videos that can be
scrolled through by users.

𝘾𝙤𝙡𝙡𝙚𝙘𝙩𝙞𝙤𝙣 — This allows you to add a group of images that open into a
fullscreen mobile experience.

𝙄𝙣𝙨𝙩𝙖𝙣𝙩 𝙀𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚 𝘼𝙙𝙨 — It’s designed to encourage people
to visit your website or app, increase brand awareness, and drive product sales.
It acts as an instant Landing page when someone interacts with your ad.

𝟲. 𝗕𝗜𝗗𝗗𝗜𝗡𝗚 𝗔𝗡𝗗 𝗕𝗨𝗗𝗚𝗘𝗧 𝗢𝗣𝗧𝗜𝗠𝗜𝗭𝗔𝗧𝗜𝗢𝗡:

How does Facebook spend your budget? They have auction options that cover
bidding, placing bids, and setting budget limits.

If you’re thinking of how to create a Facebook ad campaign, these tips should
always be included in your strategy, especially if you want to run optimized ads
for the best possible results.

𝟳. 𝗟𝗔𝗨𝗡𝗖𝗛 𝗬𝗢𝗨𝗥 𝗔𝗗:

Set your overall budget, ad running time, and craft creative ad copy to complete
your ad.

To create a copy that helps your ad succeed, follow these suggestions: Don’t
sway from your initial ad focus.

• Make sure your copy is consistent with the objective you chose.

• Set up ads with multiple versions of your copy. These will live in your “ad
sets.”

• Use short versions, long versions, versions that emphasize your brand heavily,
and versions that do not.

• Testing different copy options will allow you to see what kind of ads your
target audience is more attracted to. You can use your findings to create better
ads in the future.

𝟴. 𝗠𝗢𝗡𝗜𝗧𝗢𝗥 𝗬𝗢𝗨𝗥 𝗔𝗗/𝗔𝗡𝗔𝗟𝗬𝗭𝗘 𝗬𝗢𝗨𝗥 𝗗𝗔𝗧𝗔:

During the first few days of running your ad, check back at least once a day to
make sure everything is running the way it’s supposed to.

After the first few days, checking in on the ad once a week is sufficient. As
you monitor your ad, be sure to keep an eye out for:

𝘿𝙖𝙞𝙡𝙮 𝘽𝙪𝙙𝙜𝙚𝙩 — See how much you’re spending each day on the ad you’re
running. Whether you’ve chosen a daily or lifetime budget in your ad setup, the
ad should be hitting close to your daily allotted limit every day. If it’s not,
there may be something wrong with the ad.

𝘾𝙤𝙨𝙩 𝙋𝙚𝙧 𝘾𝙡𝙞𝙘𝙠 — For obvious reasons, you’ll want your cost to be as
low as possible. If your clicks are costly (over $2.00), it’s a red flag that
something isn’t right.

𝘼𝙙 𝙁𝙧𝙚𝙦𝙪𝙚𝙣𝙘𝙮 — You don’t want users to get tired of seeing your
content. Keeping the frequency around two or lower will help prevent that from
happening.

𝙄𝙣𝙩𝙚𝙧𝙖𝙘𝙩𝙞𝙤𝙣𝙨 — See how your audience is responding to your ads to
get a feel for what they like and don’t like.

𝙍𝙚𝙨𝙪𝙡𝙩 𝙍𝙖𝙩𝙚 — This will depend on the type of measurable objective you
chose for the ad. Keeping an eye on this will help you see how well your ad is
doing overall.





Posted by Abhilash Kumar Mahala on Facebook
link: facebook.com/groups/356882998000060/user/100003804679521/