๐Ÿญ๐—ฆ๐—ง ๐—ฃ๐—ข๐—ฆ๐—ง ๐—ข๐—™ ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿญ!

๐—™๐—œ๐—ก๐—”๐—Ÿ ๐—–๐—›๐—˜๐—–๐—ž๐—Ÿ๐—œ๐—ฆ๐—ง ๐—™๐—ข๐—ฅ ๐—–๐—ฅ๐—˜๐—”๐—ง๐—œ๐—ก๐—š ๐—ฆ๐—จ๐—–๐—–๐—˜๐—ฆ๐—ฆ๐—™๐—จ๐—Ÿ
๐—™๐—”๐—–๐—˜๐—•๐—ข๐—ข๐—ž ๐—”๐——๐—ฆ ๐—œ๐—ก ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿญ!

๐Ÿญ. ๐—ฆ๐—˜๐—ง ๐—จ๐—ฃ ๐—™๐—”๐—–๐—˜๐—•๐—ข๐—ข๐—ž ๐—ฃ๐—œ๐—ซ๐—˜๐—Ÿ ๐—ง๐—ข ๐—ฃ๐—ฅ๐—ข๐—ฃ๐—˜๐—ฅ๐—Ÿ๐—ฌ ๐—ง๐—ฅ๐—”๐—–๐—ž
๐—ฌ๐—ข๐—จ๐—ฅ ๐—”๐——๐—ฆ:

Facebook Pixel is an analytics tool that helps you track site visitors. Itโ€™s
installed on your website using a code. Access to the backend and some knowledge
in coding is required to install it.

Having this installed before you launch your ad campaign will help you monitor
its performance from the get-go.

๐Ÿฎ. ๐——๐—˜๐—™๐—œ๐—ก๐—˜ ๐—ฌ๐—ข๐—จ๐—ฅ ๐—š๐—ข๐—”๐—Ÿ:

As you begin creating your Facebook ad, youโ€™ll be prompted to choose the
objective of your overall campaign. Here are a few options youโ€™ll have to choose
from:

โ€ข Brand Awareness

โ€ข Reach

โ€ข Traffic

โ€ข Engagement

โ€ข App Installs

โ€ข Video Views

โ€ข Lead Generation

โ€ข Messages

โ€ข Conversion

โ€ข Product Catalog Sales

โ€ข Store Visits

๐Ÿฏ. ๐—–๐—›๐—˜๐—–๐—ž ๐—œ๐—™ ๐—ฌ๐—ข๐—จ๐—ฅ ๐—™๐—”๐—–๐—˜๐—•๐—ข๐—ข๐—ž ๐—”๐—–๐—–๐—ข๐—จ๐—ก๐—ง ๐—œ๐—ฆ
๐—–๐—ข๐—ก๐—™๐—œ๐—š๐—จ๐—ฅ๐—˜๐—— ๐—ฃ๐—ฅ๐—ข๐—ฃ๐—˜๐—ฅ๐—Ÿ๐—ฌ:

If you are creating a Facebook campaign for the first time, you need to set up
the following:

โ€ข A Facebook page

โ€ข An ad account

โ€ข A payment method

You will be able to manage and create your ad through Facebook Ad Manager. Once
your account is set up, you can create the ad using the green โ€œCreateโ€ button in
the โ€œAd Manager.โ€

๐Ÿฐ. ๐—–๐—›๐—ข๐—ข๐—ฆ๐—˜ & ๐—ฃ๐—ฅ๐—ข๐—ฃ๐—˜๐—ฅ๐—Ÿ๐—ฌ ๐—ฆ๐—˜๐—š๐— ๐—˜๐—ก๐—ง ๐—”๐—จ๐——๐—œ๐—˜๐—ก๐—–๐—˜๐—ฆ:

Finding the right Facebook audience can be tough. You really need to think about
the type of person youโ€™re trying to attract.

If you donโ€™t target the correct audience, youโ€™ll be wasting valuable time and
money, so itโ€™s important that you take time to think it through.

And when it comes to Facebook ads, you should have proper knowledge about this
kind of audiences:

โ€ข Custom Audiences

โ€ข Lookalike Audiences

โ€ข Site Visitors

โ€ข Contact List

โ€ข App Users

โ€ข Page Subscribers

๐Ÿฑ. ๐—จ๐—ฆ๐—˜ ๐— ๐—จ๐—Ÿ๐—ง๐—œ๐—ฃ๐—Ÿ๐—˜ ๐—™๐—”๐—–๐—˜๐—•๐—ข๐—ข๐—ž ๐—”๐—— ๐—™๐—ข๐—ฅ๐— ๐—”๐—ง๐—ฆ:

Next, think about how youโ€™ll achieve your overall ad objective. Will you try to
evoke emotion from users? Will you use specific imagery or a unique ad format?

When it comes to picking your Facebook ad format, here are some of the options
youโ€™ll have available to you:

๐™๐™ง๐™–๐™™๐™ž๐™ฉ๐™ž๐™ค๐™ฃ๐™–๐™ก ๐™‘๐™ž๐™™๐™š๐™ค โ€” This allows you to add a single live-action
video.

๐™„๐™ข๐™–๐™œ๐™š โ€”Allows you to add a single image.

๐™„๐™ข๐™–๐™œ๐™š ๐™‘๐™ž๐™™๐™š๐™ค โ€” This allows you to turn multiple images into a video.

๐™Ž๐™ก๐™ž๐™™๐™š ๐™Ž๐™๐™ค๐™ฌ โ€”This allows you to add multiple images that will
automatically rotate.

๐˜พ๐™–๐™ง๐™ค๐™ช๐™จ๐™š๐™ก โ€” This allows you to add multiple images or videos that can be
scrolled through by users.

๐˜พ๐™ค๐™ก๐™ก๐™š๐™˜๐™ฉ๐™ž๐™ค๐™ฃ โ€” This allows you to add a group of images that open into a
fullscreen mobile experience.

๐™„๐™ฃ๐™จ๐™ฉ๐™–๐™ฃ๐™ฉ ๐™€๐™ญ๐™ฅ๐™š๐™ง๐™ž๐™š๐™ฃ๐™˜๐™š ๐˜ผ๐™™๐™จ โ€” Itโ€™s designed to encourage people
to visit your website or app, increase brand awareness, and drive product sales.
It acts as an instant Landing page when someone interacts with your ad.

๐Ÿฒ. ๐—•๐—œ๐——๐——๐—œ๐—ก๐—š ๐—”๐—ก๐—— ๐—•๐—จ๐——๐—š๐—˜๐—ง ๐—ข๐—ฃ๐—ง๐—œ๐— ๐—œ๐—ญ๐—”๐—ง๐—œ๐—ข๐—ก:

How does Facebook spend your budget? They have auction options that cover
bidding, placing bids, and setting budget limits.

If youโ€™re thinking of how to create a Facebook ad campaign, these tips should
always be included in your strategy, especially if you want to run optimized ads
for the best possible results.

๐Ÿณ. ๐—Ÿ๐—”๐—จ๐—ก๐—–๐—› ๐—ฌ๐—ข๐—จ๐—ฅ ๐—”๐——:

Set your overall budget, ad running time, and craft creative ad copy to complete
your ad.

To create a copy that helps your ad succeed, follow these suggestions: Donโ€™t
sway from your initial ad focus.

โ€ข Make sure your copy is consistent with the objective you chose.

โ€ข Set up ads with multiple versions of your copy. These will live in your โ€œad
sets.โ€

โ€ข Use short versions, long versions, versions that emphasize your brand heavily,
and versions that do not.

โ€ข Testing different copy options will allow you to see what kind of ads your
target audience is more attracted to. You can use your findings to create better
ads in the future.

๐Ÿด. ๐— ๐—ข๐—ก๐—œ๐—ง๐—ข๐—ฅ ๐—ฌ๐—ข๐—จ๐—ฅ ๐—”๐——/๐—”๐—ก๐—”๐—Ÿ๐—ฌ๐—ญ๐—˜ ๐—ฌ๐—ข๐—จ๐—ฅ ๐——๐—”๐—ง๐—”:

During the first few days of running your ad, check back at least once a day to
make sure everything is running the way itโ€™s supposed to.

After the first few days, checking in on the ad once a week is sufficient. As
you monitor your ad, be sure to keep an eye out for:

๐˜ฟ๐™–๐™ž๐™ก๐™ฎ ๐˜ฝ๐™ช๐™™๐™œ๐™š๐™ฉ โ€” See how much youโ€™re spending each day on the ad youโ€™re
running. Whether youโ€™ve chosen a daily or lifetime budget in your ad setup, the
ad should be hitting close to your daily allotted limit every day. If itโ€™s not,
there may be something wrong with the ad.

๐˜พ๐™ค๐™จ๐™ฉ ๐™‹๐™š๐™ง ๐˜พ๐™ก๐™ž๐™˜๐™  โ€” For obvious reasons, youโ€™ll want your cost to be as
low as possible. If your clicks are costly (over $2.00), itโ€™s a red flag that
something isnโ€™t right.

๐˜ผ๐™™ ๐™๐™ง๐™š๐™ฆ๐™ช๐™š๐™ฃ๐™˜๐™ฎ โ€” You donโ€™t want users to get tired of seeing your
content. Keeping the frequency around two or lower will help prevent that from
happening.

๐™„๐™ฃ๐™ฉ๐™š๐™ง๐™–๐™˜๐™ฉ๐™ž๐™ค๐™ฃ๐™จ โ€” See how your audience is responding to your ads to
get a feel for what they like and donโ€™t like.

๐™๐™š๐™จ๐™ช๐™ก๐™ฉ ๐™๐™–๐™ฉ๐™š โ€” This will depend on the type of measurable objective you
chose for the ad. Keeping an eye on this will help you see how well your ad is
doing overall.





Posted by Abhilash Kumar Mahala on Facebook
link: facebook.com/groups/356882998000060/user/100003804679521/