Which is a better source of traffic for your funnel?

Google and Facebook are two of the most popular online advertising platforms. But the nature of traffic from both sources is different.

Let’s understand the difference between the two:📖

Google is a search engine where people search for a specific thing (product or service), whereas Facebook is a place where people hang out and socialize.

On Google, you can target the audience based on the intention (keywords) and location, whereas, on Facebook, you can target the audience based on demographics, interests, and location.
Since on Google, people search for a specific thing, they are at higher stages of the buying process, and the sales funnel.
On Facebook, people just come to socialize, and they are at the early stages of the sales funnel.

The cost of traffic will be high on Google, compared to Facebook.

Google provides hot leads, whereas Facebook provides cold leads.

No matter which traffic source you may choose, focus initially on building a relationship by sharing valuable content and then convert leads into customers.