4 things some SEO's pretend don't matter which really do:

1. Having the best product or service possible - why spend thousands each month
on link building and technical SEO with zero focus on delivering the best
product, service and/or experience?

2. Supporting content - even commercial landing pages can educate and inform
users. Find creative and entertaining ways to offer users more value on each and
every visit.

3. Trust signals - why should searchers trust and spend time on your website
over anyone else's? Show them why you're an expert in your field, even if you're
not entirely convinced an algorithm would take it into account.

4. Unique insights - genuine industry experts share unique insights that can't
be found on countless other websites.

Know of anymore?

#seo #marketing #digitalmarketing

Originally posted by Oliver Sissons on LinkedIn
link: linkedin.com/in/oliver-sissons