3 months ago, I spoke with a CEO that had spent over $35k on ads.

But his ROI was not complementing.

So he fired all his marketing team.

He said they weren't good enough.

Companies go hard on the marketing and sales team when they don't rake in seven

But often cannot test their strategies.

You can't focus only on Sponsored Ads and neglect organic #ContentMarketing.

Else, you'll end up wasting your marketing budget with little or no results.

Content marketing helps to build a relationship with your audience.

It instills trust in them, and we all know that business thrives on trust.

So I asked about his content marketing strategies, but he couldn't say anything.

He said the head of marketing suggested it, but he felt it would take time.

"Sir, the problem is not the team, but you."

You need fast results.

It doesn't work that way.

Top brands invest heavily in content marketing to build a face with the

It makes no sense to hire people and tell them what to do.

Let them decide on what to do.

That's why you hired them.

I created some content marketing strategies for him.

And he gave me positive feedback last week, after implementing for three months.

Social selling is not rocket science.

It's tactical.

#apollineadiju #marketingstrategy

Originally posted by ☕️Apolline Adiju on LinkedIn
link: linkedin.com/in/apollineadiju