With minimal marketing and massive word of mouth, they’ve already captured a large part of the market.
Personally, I've been a gym enthusiast for many years, so I know it's incredibly hard to convince consumers like me to shift from established brands to TWT.
But after so many adulteration reports for general protein brands, TWT has carved out a niche for itself - based on consumer trust.
And now having used its product, I'm already a fan.
So happy to see an Indian brand going to war with behemoths like ON, Ultimate Nutrition, etc, and actually coming out victorious!
india startup Shashank Mehta
This post was originally shared by Dhruv Shah on Linkedin.