BACKGROUND:
No spam. No “personalized” cold emails that read like templates.
Just intent signals. AI-powered workflows.
And a relentless focus on hitting the buyer at the right time with the right message.
Unify has now powered over $81M in pipeline for companies like OpenPhone, Flock Safety, and Justworks.
And a big part of that is Austin’s GTM engine on LinkedIn.
So, I read every post he’s dropped. Every breakdown. Every behind-the-scenes thread.
Here’s the system he’s running:
1. POST STRUCTURE
Austin’s content feels like a teardown of outbound itself.
He’s not pitching Unify. He’s pitching a better way to generate pipeline.
His narrative arc hits the same high-impact structure:
→ Outdated Belief – That outbound is dead. That AI = spam. That personalization doesn’t scale.
→ New Playbook – Signal-based workflows. Automation layered with intelligence. AI Agents doing SDR work in seconds.
→ Unify’s Role – No feature dumps. Just real-world proof that the system works. From hiring customers to dropping email templates that deliver.
It doesn’t read like content. It reads like a strategy.
2. CONTENT STRATEGY
Every post Austin shares fits into one of 3 buckets:
A. TOFU: Challenging the Status Quo
These are the scroll-stoppers.
“The SDR playbook is broken.”
“AI doesn’t kill outbound. It saves it.”
“The best reps don’t send more emails. They send better-timed ones.”
Big-picture. Contrarian. Mass appeal.
These are the posts that go viral inside RevOps and GTM circles.
B. MOFU: Showing the System
Where the magic happens.
He breaks down:
- The 7 email templates that generated $49M in pipeline
- How Flock Safety found 12,000 high-intent buyers with Unify
- The wildest AI Agent use cases he’s seen (scraping Glassdoor, crime reports, ESG initiatives)
It’s tactical. It’s proof.
And it makes you think: “Wait… why aren’t we doing this?”
C. BOFU: Making Unify the Case Study
This is the most underrated move.
Austin doesn’t talk about case studies.
He is the case study.
- How LinkedIn content now drives 63 inbound demos/month
- Why he halved headcount and grew faster
- The contrarian bets that shaped Unify’s partner strategy
By the time you’re done reading, you’re sold on Unify, without a single CTA.
Genius.
The result?
Unify is becoming the 'go-to system' for modern GTM teams.
One that powers outbound with signal data, automates intelligently with AI, and lets RevOps scale like never before.
And Austin?
He’s writing the new outbound playbook in public, so we can all follow along.
The craziest part?
He's just getting started.
Like this breakdown?
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